Yves Saint Laurent Introduce Sustainable & Reusable Packaging for Rouge Range | Valdamark Packaging

Yves Saint Laurent introduce new product packaging design into their On Rouge skincare range.

Refillable & recyclable it is sure to be hit.

Yves Saint Laurent (YSL) has reinforced it’s commitment to sustainability with the introduction of the new Yves Saint Laurent Or Rouge range.

This new line of skincare products from the French luxury brands features exciting new products like the Rouge Rich Crème Refill, which makes refilling and reuse ability easy for clients that have already bought the Rouge Crème Riche or even the Red Gold La Crème packaging for beauty products.

At the centre of this new initiative is the goal of making it easier for clients to buy into the YSL cosmetics range whilst knowing that the packaging is multi use and can potentially be reused into the long term.

The packaging design focuses on a pod type insert that can be combined with the original cream packaging. Despite the pod being both refillable and recyclable it is very easy on the eye too featuring a textured closing cap and a brushed gold finish. It really does look fantastic and stays true to the original product packaging design.

YSL were recognised for this new innovative packaging design at the PCD 2019 in Paris Award ceremony. In particular the new 50 mililitre On Rouge packaging received widespread acclaim and recognition.

YSL Pledge

Yves Saint Laurent Beauté has launched the "Rewild Our Earth" initiative in order to preserve the earth and safeguard biodiversity.

The company is collaborating with Re:wild, a non-profit organisation, to restore 100,000 hectares of land by 2030.

YSL is focusing its efforts on four priority areas that are connected to its product supply chain or affected by climate change.
One of these areas is the Ourika Valley in Morocco where YSL is helping to revive forests and ecosystems.

Beyond conservation, YSL also intends to install educational programmes for local farmers so that generations can learn about sustainable farming practices.

Sustainable strategies at Yves Saint Laurent

YSL Beauty has made a strong commitment to sustainability with its project 'Change the Rules, Change the Future. It's a bold vision that stems from YSL's desire to not only preserve and restore ecosystems but also to encourage green transition throughout its supply, distribution and recovery chains.

To meet this commitment, YSL has set to reach bio-sourced ingredients by 2023 at 70 per cent and eco-friendly recycled packaging by 2030. Not only that, but they are aiming for carbon neutrality at all French production sites by 2022, in addition to expediting eco-design within their sales outlets.

The fact that they have taken these important steps towards sustainable development speaks volumes about YSL Beauty and its mission. It is a very crucial element in enticing, engaging, and thanking clients.
By committing to being champions for sustainable living, YSL Beauty is setting an example for other brands looking to make similar moves towards sustainability. Therefore, through their dedication towards ecological progress and responsible practices, YSL Beauty shows that companies don't need to choose between sustainability or profitability but choose to strive for both.

Importance of Packaging

The importance of packaging has become a hot topic in the world of retail, and for good reason. Not only do products need to be attractively displayed in order to stand out on a store shelf, but designers must also be mindful of the impact their packaging choices have on the environment. Thankfully, there are many ways to make packaging more sustainable.

For instance, YSL prioritises reusable, rechargeable, recyclable, or compostable plastic packaging. It uses materials from responsibly managed forests with biodiversity protection (100% FSC) for all its paper and cardboard needs.
In addition, the company focus on eco-design principles. The principles include optimising the size and weight of products while also focusing on rechargeable formats whenever possible. With its Pure Shots and Or Rouge ranges, consumers can even recharge the cream and serum repeatedly.

As a result, they can reduce the environmental impact associated with production. Ultimately, by making these conscientious decisions when it comes to packaging materials and designs, YSL can do its part to reduce waste and make a positive impact on the planet!

Store Design

YSL does not stop in its commitment to sustainability. It even uses eco-friendly materials in all of its store designs. These designs are recycled and recyclable. Also, the company focuses on making sure that all non-permanent elements have a sustainable end-of-life purpose.

The store’s commitment goes even further with its sets and gifts. It makes certain that all paper products are 100% certified Forest Stewardship Council. By making small changes like these, customers come into contact with the YSL brand with peace of mind knowing it is environmentally conscious.