Smart Packaging & Connected Packaging Are Now Integral Parts Of The Supply Chain | Valdamark Direct

Smart Packaging & Connected Packaging Are Now Integral Parts Of The Supply Chain | Valdamark Direct

Smart Packaging

Smart Packaging & Connected Packaging Systems are now being widely adopted by companies looking for brand recognition and protection.


Everyday Technology usage now includes active and smart packaging systems as an integral part!

Brand are utilizing intelligent packaging to achieve a variety of results. From brand promotion to ensuring brand protection they are taking advantage of the many benefits associated with this methodology.

In the supply chain smart & connected packaging systems are receiving very positive feedback with real world benefits. No longer a novelty these systems are ensuring that goods stay monitored and traceable whilst being transported and stored.

Connected Packaging is not a new phenomenon, it has been around for several years. It is only now though enjoying widespread adoption in industry. Many connected packaging systems now focus on being manufacturer orientated allowing clients to track and trace their products through the complicated production and distribution supply chains.

Both the end users and the clients themselves have demonstrated that they want any additional tech to add real world value. Previous attempts with ‘technology gimmicks’ have been shown to not achieve this!

It have been a problem for the manufactures of connected packaging as many clients were at first skeptical to adopt any new systems that don’t really serve them. Why spend money on something that does not assist the primary function of their primary mil prf 131k spec packaging?

Many feel smart and connected packaging has much more to offer when the correct strategy is applied!

The interest seems to be being generated when marketeers wise up to the compelling case for achieving brand engagement when the packaging technology is properly paired with creative ‘out of the box’ thinking. Also the correct strategy is in place, it needs a specific (not just implied) purpose.

The growth seems to be more prevalent in some sectors than others. One example would be a UK manufacture of precision heat sealers and their components. Breakages were common as well as damaging their reputation. Their introduction of a shockwatch system has led to a 67% reduction in damages.

According to 360 market updates the connected packaging market as a whole is valued at a huge \$17.48 billion dollars in 2017. They also forecast growth in the region of $28 billion by 2023. A massive upwards trend!

The next goal for the connected packaging systems industry is to bring costs down. Pragmatic, a specialist in low cost electronics has a portfolio of patented products that they want to bring to the market. They believe these will be key in accelerating the growth of the smart packaging market.

One such product, the FlexIC uses a ultra thin metal foil laminate substrate that is suitable for adhesion onto paper and plastic. Complexity is reduced by just using a single layer of material. The company has recently announced a strategic partnership with Muhlbauer technology who are renowned for their smart label production. They are tasked with delivering practical solutions to help support the integration of the FlexIC technology further.

Smart Vs Connected Packaging

When talking about smart and connected packaging, it is important to understand the differences between the two. Smart packaging is often characterised by its intelligent behaviour. It allows for real-time responses to environmental changes or user interaction.

In smart packaging, data sensors are embedded into the packaging. They can measure temperature, humidity and other conditions in order to adapt products accordingly.

Connected packaging, on the other hand, provides an opportunity for companies to collect and communicate data to customers via Wi-Fi, Bluetooth or 5G networks. By connecting devices such as QR codes or NFC tags with cloud technology, companies can open up a variety of possibilities.

These possibilities include promotional offers, personalised messages or product recommendations. Thus, both smart and connected packaging offer valuable advantages when it comes to engaging customers. However, understanding the differences between them is essential in order to make informed decisions when designing new products or optimising existing lines.

Applications
For businesses in the consumer packaged goods (CPG) and food and beverage (F&B) sectors, the linked paper towel dispenser presents a major cost savings opportunity.

Because it is connected, the dispenser can send rich information about the level of paper towels or batteries and any jamming issues to the janitorial staff via text message, eliminating the need for onboard displays.

Moreover, wireless connectivity also means that it is potentially quicker to diagnose problems as they arise, saving time and money.

That said, an important attribute of these connected devices is that they are able to function even when not connected. In other words, customers will still be able to access necessary items like paper towels regardless if there’s an internet connection.

This “smart” technology makes sure that supplies are always available when needed without relying on expensive components or processing power—benefiting both smart and non-smart features alike to provide a seamless customer experience while saving costs on the unit itself.

What Consumers Want with Connected Packaging
Almost 80% of consumers in the US are interested in auto-replenishment services that are enabled by connected packaging.

Connected packaging provides convenience and peace of mind for customers, as well as greater insight into when specific products are being used.

Although connected packaging technology is only now becoming widely used, it has already completely changed how consumers interact with ordinary products.

Brands have an opportunity to provide customers with pre-eminently customised service unheard of before now.

The potential is practically limitless!

How Connected Packaging Affects the Bottom Line
When people opt into auto-replenishment, companies can increase wallet share by adding new products and services that delight their customers.

Auto-replenishment programs remind consumers when products are running low and fill orders before they run out, ensuring consistent purchasing behaviour without interruption.

As an added bonus, companies can use purchase data generated through connected packaging to inform design improvements that drive further sales gains in the future.

In short, embracing connected packets gives companies a whole world of profitable possibilities waiting in their emails. It allows them opportunities now simply not available before!

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