Global Pet Food Packaging Market Predicted to Touch $8,190.2 Million by 2020

The pet food packaging market worldwide is projected to touch $8,190.2 Million by 2020.

A report by Research and Markets predicted this.

From 2015 to 2020, the report predicted a CAGR of 5.08%. This phenomenal growth is predicted to be driven by a global increase in pet adoption.

During the forecast period, increased spending on pet food products is expected to raise the demand for pet packaging as well.

Across the U.S and Europe, millions of households boast of at least one pet. In most cases, it’s either a dog or a cat. Quite expectedly, the commercial pet food industry has grown steadily.

It’s predicted to touch newer heights in the future. Due to this trend, pet food packaging industry has grown.

As companies offering various types of pet foods plan to capture market share and build brand loyalty, they are looking for innovative packaging solutions.

From the aspect of convenience, easy open, single-serve, zipper tops and easy carry trends are the top picks in the pet food packaging market.

Future of the Pet Food Packaging Market
The Food Safety Modernisation Act (FSMA) has brought into effect some new governmental regulations. In the near future, these regulations are likely to affect the pet food industry in the U.S. significantly.

To adhere to these new guidelines, manufacturers of pet food are busy adjusting and assessing their procedures and equipment. Companies operating in the pet food packaging market expect tighter scrutiny under the FSMA.

They also believe that they would have to adhere to the same standards as applicable for human food packaging. This, they say, is likely to have a big impact on the packaging market for pet foods over the next few years.

At present, pet food is primarily packaged in multiwall film bags, pouches, and metal cans. Of all these, pouches are the most popular pick.

Common materials used in the manufacture of these packaging products include paper, steel, plastic/laminates and aluminium.

While usage of plastic and laminates is rising at a double-digit rate, that of metals (especially steel) is decreasing.

At present, a lot of emphases is given to environment-friendly products. Many pet owners are favouring organic and natural pet food.

This has raised the demand for paper-based packaging with a natural finish. Specially formulated healthier pet food is often sold in resealable, smaller-sized foil pouches with greater display potential.

Despite changes in governmental regulations, the pet food packaging market is set to experience cost-effective, environment-friendly innovations that will open new avenues over the next few years.

Innovations in Pet Food Packaging
To meet the needs of an ever-changing marketplace, Mondi has introduced three new types of flexible packaging: FlexiBag in Box, FlexiBag Recyclable, and FlexiBag Recycle Handle. Each type of package is designed to capture consumer attention–on retail shelves or through e-commerce channels–and earn brand preference among environmentally aware end users.

FlexiBag in Box is ideal for online and omnichannel pet food marketing. The package features a convenient box shape that makes it easy to store and transport pet food, while the zip closure keeps food fresh and prevents messy spills.

FlexiBag Recyclable is a recyclable flat-bottom bag with a zipper reclosure feature. The bag’s flat bottom ensures stability on retail shelves, while the zipper closure keeps contents fresh and prevents leaks.

FlexiBag Recycle Handle is a recycle-ready, rolled-glue-bottom bag with an easy-to-carry handle. The bag’s rolled bottom makes it easy to transport, while the glue bottom seals in freshness. The handle makes it easy to carry, even when the bag is full.

Trends in Pet Food Packaging
As a packaging manufacturer, you are always looking for the latest trends in food packaging to stay ahead of the competition.

Digitally Printed Flexible Packaging
In the ever-changing world of pet food packaging, customised digital printing is a must. It offers flexibility and balance between design and usability. One advantage of digital printing is saving cost, time, and material because this printing does not require a stencil or plate. With it, customers can change designs swiftly, giving them a sense of personalisation. Thus, businesses can keep up with trends during holidays.

Personalised Packaging
As any pet owner knows, the market for pet food is huge and ever-growing. In order to compete in such a crowded marketplace, it is essential that your pet food packaging is able to stand out from the crowd.

One way to achieve this is by customising your packaging to reflect your brand identity and business ethos. Digitally printed pouches offer the perfect solution for businesses who want to be able to change their packaging design or marketing approach on a regular basis.

With digital prints, you can include interactive technology in your packaging. These technologies are QR codes or loyalty reward schemes to encourage brand engagement and loyalty. Ultimately, customised pet food packaging builds loyalty and awareness of your brand with your target market.

Premium Quality Packaging
As the world moves on from the pandemic, there is a renewed focus on health and hygiene. People are increasingly interested in products that will help them maintain a healthy lifestyle, and this trend is likely to continue in 2022.

One area where we’re seeing this interest is in premium pet products. Luxury often equates to health and richness, and owners want to ensure that their pets have the best possible products. We’re likely to see a continued interest in premium pet products in 2022 as people look for ways to contribute to their pets’ health and wellbeing.

For more news related to pet food and and the Food Safety Modernization Act visit https://www.fda.gov/Food/GuidanceRegulation/FSMA/