Flexible Pouch Packaging – the 5th P of Marketing

From the days of being just a repository source, food packaging has now reached a time when it is widely referred to as the 5th P of marketing.

Those familiar with marketing will know what the 5Ps of marketing is – Product, Price, Place, Promotion, and Productivity.

Productivity is the measure of the efficiency of a process, system, or product. In marketing, productivity is used to measure the effectiveness of campaigns and activities. Productivity can be measured in different ways, including ROI, CPA, and CPL. Productivity is a very important consideration in any marketing campaign.

What is Flexible Pouch Packaging?
There has been a noticeable shift in the demands within the food packaging industry as more manufacturers are using flexible packaging materials for their products.

Pouch packaging is a type of packaging that is made from flexible materials that include laminates, films, foils, and paperboards. This type of packaging is available in several shapes and sizes. An additional benefit of flexible pouch packaging is that it is also heat sealable, which means it can be heated at very high temperatures to create a closed seal. Flexible packaging of this type is used for many different types of products including potato chips, pet food, and other food types. It is also a good option for products where brands want some printed marketing messages or a range of different colours on them.

These factors make flexible packaging convenient for bulk packaging for food and therefore appeal massively to food manufacturers around the world. Pouch packaging is a very cost-effective way to package products as it is lighter in weight and therefore incurs lower transportation costs. The packaging is also much more resistant to damage and tampering than types of rigid packaging. Flexible packaging is commonly made from materials that include aluminium, plastic, foil, and paper. The material is the right packaging for keeping its contents in shape and extending the shelf life of foods and other types of items.

The Growth of the Indian Packaging Industry
The Indian packaging industry is divided into three categories: Flexible packaging, rigid packaging, and paper packaging. The largest share of the market is flexible packaging.

The international packaging industry is likely to grow to $820 billion by 2022. The Indian packaging industry is growing at roughly 15% annually and it is projected to become the fourth largest in the world, with revenues of $43.7 billion in 2018.

Market research reports have also evaluated the flexible pouch packaging market in India to develop at a combined annual improvement rate of 15-16% in the coming five years.

The Indian flexible packaging industry is expected to grow at a compound annual growth rate (CAGR) of 10.5% from 2018 to 2023. The main drivers of this growth are the growing food and beverage industry, the rising demand for convenient packaging, and the increasing preference for environment-friendly packaging solutions. Flexible packaging is used mainly in the food packaging market, but also for pharmaceutical products, and others.

The rigid packaging market in India is expected to grow at a CAGR of 9.5% from 2018 to 2023. The main drivers of this growth are the growing food and beverage industry and it’s rising demand for packaged food products as well as the increasing need for secure packaging solutions.

The paper packaging market in India is expected to grow at a CAGR of 8% from 2018 to 2023. The main drivers of this growth are the growing food and beverage industry, the rise in e-commerce sales, and the increasing preference for environment-friendly packaging solutions.

Flexible Pouch Packaging Flexible Pouch Packaging to change the Indian Packaging Industry Rapidly
The statistics on the industry in India are giving the flexible packaging manufacturers confidence in the future of their industry. This is especially true for those brands that are working in the flexible packaging markets. The focus for these companies as the market grows is to ensure that the education of staff and business owners is available to allow all the companies involved in manufacturing to work to international standards and have the best working practices at all points in the business processes.

The Foil Pouch Flexible Packaging Market – Conclusion
Most foil pouches that are manufactured are used for the packaging of food products. It is therefore important that food packaging should be treated as important as food elements since the packaging material meets the contents it holds. The packaging world is moving towards the creation of sustainable packaging products that are environmentally friendly, high quality, and suitable to protect both consumers and the world.

The protection of customer health and the maintenance of the highest possible levels of food safety standards should always be the most important thing in future planning. These two aspects should be the focus of the chain of the industry and should be adopted by all manufacturers as standards regardless of location. To achieve this, a robust partnership is needed between all elements of the packaged food supply chain.

Flexible pouch packaging is a key product for both emerging and current businesses. The collaboration and innovative approach of a company will be the main requirement to make the most of the rising demand for flexible laminated packaging both by companies and the consumer.

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