Cannabis legalization is currently working its way through the United States. More and more cannabis products are being manufactured and sold.
Cannabis legalisation is currently working its way through the United States. More and more cannabis products are being manufactured and sold.
Like any other product growing consumption means growing concern for the packaging waste that it generates. How do you make a booming industry more sustainable?
The biggest problem it creates is for the planets oceans. A study published in Science estimates that somewhere between 4.8 & 12.7 million tonnes of plastic packaging waste makes it way into the oceans every single year.
The problem is Cannabis packaging already has high costs associated with it in that it must be childproof, labelled correctly and cost effective, as the products themselves are often inexpensive.
Some brands have led the way using plastic packaging alternative including glass, cardboard, metal foil laminate & even hemp based materials.
Many producers have switched to Foil Vacuum seal bags but even these are still expensive and need to be recycled.
One of the packaging companies called Sana Packaging has even creates a new line that utilize plastic from the ocean. This innovative new project is the first of its kind and could help answer the question of how to create sustainable packaging for the cannabis industry.
We Need Change!
Cannabis and the environment have long had an intimate connection.
Consuming cannabis can often encourage users to connect with nature by doing outdoor activities, going for walks or meditating outside.
We need to become more aware of the impact our actions have on the planet & ecosystem. Cannabis inspires this.
Its no secret that Cannabis legalization has come more quickly than many expected. Could this growth be leaving the environment behind?
It is food for thought.
Even more so when you consider that 6 out of the 10 legal cannabis states border with the ocean!
Cannabis producers need to find a sustainable way to do business.
Eco-Friendly Cannabis Packaging
The world of cannabis has seen a significant transformation in the wake of the COVID-19 pandemic. With safety regulations limiting physical contact and in-store experiences, the cannabis industry is adapting to provide customers with a safer, more transparent shopping experience. Three key trends are emerging as game-changers in this new landscape.
1. Product Visibility with Clear Containers
In a world that values safety and transparency, cannabis packaging is evolving to meet these demands. Clear, eco-friendly containers are becoming a cornerstone of product presentation. Customers still want to examine their favourite flower or concentrate before purchase, but breaking the seal is no longer an option. This shift towards clear containers allows consumers to safely view and interact with the products.
Manufacturers and cannabis companies can capitalise on this trend. They can offer eco-friendly, clear cannabis jars that put their products on display. These containers not only meet safety regulations. They also provide a visually appealing presentation. As a result, it will entice customers with a sneak peek of what's inside.
2. Exciting Branding with Custom Cannabis Packaging
Brand identity is more critical than ever in the competitive cannabis market. When consumers browse dispensary shelves, it's the packaging that catches their attention first. To stand out in a sea of competing brands, create a package design that aligns with your brand identity and appeals to your target audience.
Innovative custom-labeled packaging can make your product memorable. Your packaging becomes your voice, telling your story and creating a lasting impression in the minds of consumers.
3. Highlight Company Ethics with Sustainable Packaging
In today's world, consumers are not just interested in the products they buy. They care about the values, ethics, and causes a company supports. Sustainability is a significant part of brand image. Right now, consumers are increasingly looking for eco-friendly products from eco-conscious companies.
Sustainable packaging isn't just a trend. It's a necessity. Cannabis companies must be mindful of their product's environmental impact. Opting for sustainable packaging practices demonstrates a commitment to the environment. It appeals to eco-minded consumers who want to make responsible choices.
Selecting the Ideal Cannabis Packaging
The success of a cannabis product is influenced by various factors, with packaging emerging as a pivotal element. Packaging serves as the first impression your product makes on potential customers. It compels them to make a purchase. Notably, not all cannabis brands excel in packaging design, making it crucial to get it right. Here's how to choose the best cannabis packaging for your products:
1. Attractive and Informative
The best cannabis packaging should strike a balance between aesthetics and information. At the same time, it adheres to state or country-specific regulations. An appealing appearance and informative content can capture customer interest. It provides vital details about your product.
2. Opaque Design
Cannabis products are often shielded from direct sunlight. Sunlight exposure can lead to product degradation, rendering it less effective. To counter this, many cannabis products are stored in opaque containers. This prevents the harmful effects of sunlight and maintains product quality.
3. Airtight Seals
Moisture is a common adversary when it comes to cannabis products. Even a small amount of moisture can lead to mold growth, rendering the product unusable. Airtight containers with secure seals are essential to keep moisture out. They maintain the product's integrity. Tamper-evident designs are also crucial to ensure product safety and compliance.
4. Convenience
While airtight seals are crucial, user-friendliness is equally important. Packaging must be easy for both resellers and customers to use. Complex or challenging closures can result in improper sealing. This could lead to product spoilage due to oxidation. As you can see, modern packaging pouches are gaining popularity for their convenience.
In conclusion, selecting the right cannabis packaging is a vital step in ensuring your product's success. Consider opacity, airtightness, and user-friendliness when choosing packaging to protect.
