Molton Brown, has launched a personalised packaging initiative aimed at Chinese customers in the lead up to the Chinese New Year holiday.
Molton Brown has announced a packaging initiative aimed at Chinese New Year.
This personalised packaging will be an option to customers who shop at the World Duty Free airport stores. Only available in the UK they can have their favorite Molton Brown products gift wrapped in limited edition Chinese New Year gift cartons.
There are multiple messages to choose from, each playing on a different Chinese New Year theme. So the color pink would reflect the year of the pig.
The packaging’s artwork will also feature historic London landmarks as to acknowledge the brands home and cities heritage.
Molton Brown wants these to be considered luxury souvenirs.
Also giving a nod to Chinese tradition each box will contain a red envelope with a chance for youngsters to win the famous ‘lucky money’
These are available in airport stores from the 21st January to the 5th February. This will be in line with the start of Chinese New Year.
Molton Brown products are very popular with the Chinese community. As far as bulk packaging boxes go the Molton Brown design is very easy on the eye but remain robust enough to handle the long the long journey.
The Year of the Pig may be years from now but this doesn’t stop Molton Brown from making sustainability initiatives in the packaging of its products.
While waiting for the next Chinese New Year, Molton Brown has introduced a groundbreaking innovation. Molton Brown has been a trailblazer in the world of positive luxury since the 1970s. One of its commitments to sustainability is the Infinite Bottle. This new collection embodies the intersection of luxury and eco-consciousness. Also, it champions the reduction of plastic waste and reinforces.
Infinite Refill Bottle
The Infinite Refill Bottle is an elegant embodiment of Molton Brown's Environmental, Social, and Governance (ESG) commitment. It is constructed entirely of recyclable materials and aluminium.
This infinitely recyclable bottle minimizes its environmental footprint. As a result, it offsets its production impact.
Molton Brown dedicates its effort to making life beautiful for consumers while respecting and caring for the planet. So, the company responded to the call for greener or more sustainable solutions for product packaging. As a result, the brand previously introduced a Refill bottle collection. It featured pouches for their popular hand washes and a glass bottle designed to last a lifetime.
Following this success, they now offer refill pouches on their Bath and shower Gels. These pouches perfectly complement the new Infinite refill Bottle. Furthermore, all these products are proudly England-made. They feature Molton Brown's formulations that are not tested on animals.
The Infinite Bottle boasts several key features that make it a remarkable sustainable choice:
- 100% Recycled Aluminium. The bottle is composed entirely of recyclable aluminum, which can be infinitely recycled. This reduces the use of energy to recycle by 95%. It also decreases CO2 emissions.
- Iconic Fragrances. Each bottle is filled and refilled with one of three iconic, unique scents by Molton Brown. The company created it using ethically gathered resources and RSPO-certified oil derivatives.
- Eco-Friendly Packaging. The tag and outer carton are paper, which is recyclable. Components of the packaging are 40% recycled and 15% from waste in agro-industry. It is up-cycled from the plant’s by-product.
- Significant Plastic Reduction. When combined with Molton Brown's Bath & Shower Refill pouches, the Infinite refillable bottle reduces consumers' plastic footprint. The reduction is an impressive 63% when compared to the standard Molton Brown bottles.
- Elegant Design. The Infinite Bottle features the iconic Molton logo and a minimalist design. The bottle seamlessly fits into any bathroom décor. Thus, it offers an ergonomic shape for an effortless and enjoyable bathing experience.
Molton Brown's vision for a greener future is crystal clear. By 2030, they aim to commit to making 50% of their packaging product reusable and also refillable. This aim underscores their dedication to environmental responsibility. This initiative is an integral part of Kao's Zero and Reduced Waste Mission. It aligns with its global strategy called the Kirei Lifestyle. "Kirei" represents something clean, beautiful and well-ordered.
By 2030, Kao wants to empower at least one billion consumers to enjoy sustainable and beautiful lives. At the same time, it ensures that 100% of its Molton Brown products have a full environmentally friendly footprint. This would make it natural and easy to absorb.
Molton Brown's Infinite Refill Bottle is a shining example of how sustainability and luxury can harmoniously coexist. It offers consumers a guilt-free, refined daily ritual that respects the planet. This innovative product is a testament to their commitment to making the world a more beautiful place for all.
