Flexible Packaging System For Plastics Rolled Out By Sainsbury’s | Valdamark Direct

Sainsbury's recently conducted a successful recycling initiative trial across the Northeast of England and now the scheme is to be rolled out across all their stores nationwide.

The Recycling Initiative

Sainsbury's supermarket has recently announced a pioneering recycling initiative in-store, designed to help customers more easily reduce plastic packaging waste. Flexible plastic packaging items, such as crisp and snack packets, will be recycled with the aid of an in-store collection service which will sort and dispatch these items for appropriate re-use and disposal.

One of their main aims of this program is to encourage shoppers to remember to bring along all their flexible plastic packaging when they come shopping, helping them make responsible choices for the environment and being a part of a larger effort to recycle more in everyday life.

Recycling flexible plastic material has been an issue as some local authorities do not allow certain types of materials to be recycled in their recycling facilities. It is reported that 83% of local authorities do not accept such items for recycling in standard recycling centres.

Sainsbury's is dedicated to creating a sustainable future by introducing new recycling points that make it easier than ever for customers to responsibly manage their plastic packaging materials. Positioned conveniently in front of the store, this trustworthy system will provide access and convenience while ensuring environmentally conscious decision-making becomes the norm.

The items expected to be recycled include crisp packets, salad pouches, beverages foil packets, biscuits and cake wrappers, and other types of flexible packaging.

Sainsbury's Leads Flexible Packaging Recycling Drive

Sainsbury's has been on a mission to provide incentives to encourage recycling and sustainability. As part of this initiative, the grocery store has implemented measures such as in-store plastic bottle recycling kiosks, food waste collection services, and paper bag reuse systems.

Recycling these materials allows for valuable resources that otherwise would be wasted to be reused. Other eco-initiatives include using recycled paper for

Sainsbury’s own-brand toilet tissue, removing single-use plastic packaging from fresh produce, and selling other recyclable products made with organic or recycled materials. By taking these steps, Sainsbury's is contributing to a more sustainable future while providing its customers with additional convenience and value.

The creation of the latest incentive with flexible plastic recycling is intended to reduce the level of plastic packaging material that ends up in a landfill. A recent report from WRAP estimated that nearly 290,000 tonnes of flexible packaging waste ended up in landfills in 2019.

This innovative recycling system is a two-fold solution to reduce the use of plastic packaging in retail operations and promote more efficient, effective ways for customers to recycle. Combining internal efforts with external awareness provides an eco-friendly approach that encourages sustainable habits.

The Flexible Plastic Fund

The Flexible Plastic Fund was launched in the UK to help address the issue of plastic waste by diverting it from landfill and recycling it resourcefully. It serves as an opportunity for businesses across Britain to jumpstart their own sustainable plastic packaging initiatives, by funding them and accelerating the transition to a more low-impact lifestyle.

Their customers are incentivised to recycle and participate through the awards offered, including substantial grants and leftover materials afterward, which can be used for other projects like creating educational resources. Recycling encourages the reuse of materials, promoting sustainability and a reduced environmental impact - which is exactly what this fund is striving towards.

Sainsbury's recently joined the fund, and its initiative aims to spread awareness and ensure plastics are recycled correctly. In the UK over a fifth of packaging waste generated by consumers is flexible plastic packaging and only 6% of this is collected for processing and recycling.

What has Sainsbury's Actions Achieved

Sainsbury's is committing to reducing the harm that single-use plastics have on our environment by providing customers with convenient recycling solutions. By 2025 the company is hoping to reduce the use of plastics in its operations by 50% and by setting this target Sainsbury's is the first retailer to announce such plans.

The supermarket chain has already achieved several impressive milestones in its recycling ambitions. The use of plastic bags for loose produce such as fruit and vegetables has been completely removed, whilst their Taste the Difference brand and SO Organic range of products have reduced plastic packaging by 70%. In addition to this, the company uses discarded plastic from the world's oceans in its plastic packaging for its strawberries and fresh fish packaging.

The supermarket is working hard to be the leader in recycling and its approach to flexible packaging product waste along with the plastic film, and plastic bottles will create a combination of positive effects for all. Other brands in the industry and their suppliers will follow suit and with a plan to recycle more and additional research into replacing some plastics with other types of materials will enable the world to be a healthier place to live with a reduction in plastic waste.

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