Recyclable Packaging Launched by U.S. Pet Food Brand

Wellness is a leading producer of healthy, natural pet foods. It’s known to select nature’s finest ingredients and mix them with unique super nutrients to ensure complete body health and overall wellbeing of pets.

Recently, it has forged a partnership with TerraCycle to become the first pet food brand in the U.S. to launch recyclable packaging on a national scale.

TerraCycle is ranked as the world’s no. 1 in collecting and reprocessing hard-to-recycle consumable wastes, ranging from coffee capsules and cigarette butts to used chip bags. It’s interesting to note that TerraCycle collects wastes through national, free, brand-funded platforms named “Brigades” and various government and consumer-aided models.

The waste is recycled or reused into various sustainable, affordable consumer products and technical applications. Every year, TerraCycle collects and reprocesses tons of waste, donating millions of dollars to charities and schools in the process.

Chanda Leary-Coutu, Senior Manager at Wellness, said they were extremely excited about their new association with TerraCycle. He went on to add that several customers of Wellness strongly encourage green living and the company is happy to offer them a simple way to reprocess pet food packaging. He said their recyclable packaging is sure to be welcomed by these consumers.

Partnership Between Wellness and Terracycle
To create more recyclable packaging, Wellness is teaming up with TerraCycle. This collaboration will result in the creation of a new type of packaging made from recycled materials that can be used in the pet food industry.

This is a major step forward in the quest to create more sustainable packaging options, as it will help to reduce the amount of waste produced by the food industry. The new packaging will be made from recycled plastic bottles and will be fully recyclable.

It is also expected to be more affordable than traditional packaging options, making it more accessible to pet food companies. This partnership is just one example of how wellness is working to create more sustainable packaging solutions.

When it comes to sustainability, the pet food industry is often overlooked. But this situation is changing due to the initiative of Wellness Pet Food for sustainability. Given that both businesses are committed to sustainability, the alliance was an obvious choice.

And so far, the partnership is a success. Recyclable Packaging has been well-received by consumers and has helped to reduce waste in the pet food industry. As more companies adopt sustainable practices, the pet food industry is poised for continued growth and success.

Pet Recyclable PackagingMarket Demand for Pet Recyclable Packaging
Consumers are becoming increasingly conscious of how their decisions affect the environment. Many are looking for brands that align with this awareness. Thus, the partnership was made.

This partnership will reduce the companies’ environmental impact on pet food packaging. It will also give a valuable resource for Terracycle’s recycling programs. Under the terms of the agreement, Wellness will purchase recycled plastic pellets from Terracycle, which will then be used to create new recyclable packaging for Wellness pet food products.

The recycled pellets will be made from post-consumer waste, such as plastic bottles and food wrappers. This partnership is a win-win for both companies. It is a major step forward in the pet food industry’s efforts to reduce its environmental impact.

This initiative is important not only for the health of our planet but also for the health of our pets. By recycling the packaging, the companies have reduced the amount of waste ending up in landfills, and this is good news for the environment. So far, the response to Wellness recyclable packaging has been very positive.

Way to Benefit from Wellness’ Recyclable Packaging
“TruFood” of Wellness, suitable for cats and dogs, is grain-free and contains the best quality ingredients from the field, sea, and farm. TruFood is available across the nation at pet specialty stores like PetSmart and Petco.

Consumers can recycle their TruFood packaging via TerraCycle’s Wellness Pet Food Brigade and even earn points for it. Interested consumers can register at www.terracycle.com/wellnesspetfood for free. Members of the Pet Food Brigade will earn points against each prepaid consignment of TruFood foil bags weighing a minimum of two pounds. Such points can then be used by the members for charity gifts or converted to cash and donated to charities of their choice.

Wellness is offering the TruFood experience to regional pets through its Wellness TruFood Wagon tour. This tour will visit Phoenix, New York, Seattle, San Diego, Chicago, St. Paul, Boston, and Toronto. It would include activities, free samples, and a focus on the company’s future steps concerning its recycling program with TerraCycle.

Wellness’ recyclable packaging project will reprocess the collected packaging into various fresh consumable products like bike racks, park benches, recycling bins, and pet food bowls.

To know more about Wellness’ recyclable packaging, you can take a look at the site.