Independent coffee brand Little’s has launched new look fully recyclable, plastic free packaging across its range of flavored instant coffee.
Sourced through Scoop.it from: www.packagingnews.co.uk
Little’s Coffee has chosen the launch a new 100% recyclable Eco packaging for its range of flavor infused instant coffees.
The new design is completely plastic free instead using aluminium lids and a glass body.
Moving from plastic to glass also brings significant benefits by extending the product shelf life. Moisture Barrier Packaging like this helps protect the content from the usual atmospheric pressures like moisture, gas, marine air and gas by products.
As well as this Little Coffee also want the new packaging to improve shelf presence and visual appeal. Most important is communicating to the customer that the little brand is premium and one that appeals to a more affluent market.