Indian Beverage Packaging Is Growing Fast | Valdamark Product Packaging

The need for convenience and high consumption rates of drinks in India is leading to an increased demand for Beverage Packaging. 

Sourced through Scoop.it from: valdamarkdirect.com

The need for convenience and high consumption rates of drinks in India is leading to an increased demand for Beverage Packaging.

 

Sustainable Packaging has accounted for the biggest demand within the growth. 

 

It is forecast that during 2017 beverages accounted for about 21% of the total retail packaging market in Indian. This was valued at about $125 million then but is predicted to increase an a staggering annual growth rate of 12% until 2022. 

 

The number is drastically higher than other sectors of the retail packaging market. The growth is mostly coming from fruit juice drinks as well as the usual bottled carbonated and still waters. 

 

Materials for Beverage Packaging

The most common materials we see are rigid plastics as well as some paper, glass and metal product packaging

 

Often different materials form the closing and capping mechanisms for the beverage as well.

 

Plastic and Glass take up about 70% of the total beverage packaging market. 

 

Despite this dominance it is predicted that the demand for met pet packaging will increase as often it saves space and is easy to transport. These kinds of solutions nearly always increase a products shelf life. 

 

Despite these types of materials being more expensive brands have known for a while that customers will happily pay a little more for product packaging that is ergonomically and convenient. 

 

In general though most of the liquid packaging market is shifting towards PET Packaging as a way to provide easy consumption. They are also easy to recycle and fit well into the ‘on the go’ lifestyles of most consumers. 

 

In India this type of PET Packaging accounts for about 55% of the bottled water market whilst the rest is made up of alu foil bulk bags and pouches. 

 

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