The Global Innovation Centre (GIC) of Graphic Packaging is set to transform the packaging process. With its focus set on innovative packaging, this centre is claimed by the firm to be a ‘first of its kind’ for the carton industry in Europe.
The GIC provides a space earmarked for its Graphic Packaging Design Teams where they can handle projects for food and beverage clients.
Graphic Packaging says it would change the way food and beverage packaging gets developed and manufactured in Europe.
A whopping US$1m investment was made at the Bardon, UK site for the PackWorks system, Roland UV printer and Zund S3 M800 plotters.
Graphic Packaging and Other Features of the GIC
The GIC is fit with production capabilities. It lets clients meet with the conceptual design team as well as the technical production and design teams, who develop concepts to match the firm’s worldwide production capabilities.
Customers can also see the product samples and get an idea of the impact they will create when displayed on store shelves.
At the GIC, the marketing, technical design and conceptual design teams work together to develop designs that address the varied and evolving needs of the customers.
The machinery, ink and reprographics, technical and finishes experts are also present at the GIC. According to Helene Roberts, marketing, innovation and design Director Europe, the GIC facilitates quick turnaround of 100% colour mock ups for clients.
The GIC in Bardon has a 3D printer that allows the designers to mock up plastic components with impulse heat sealer units. This will help the firm to expand the capabilities of its carton packs.
The centre’s food to go range “Delilicious” is another area worth visiting. It consists of 14 carton packaging concepts, of which seven are registered as unique designs.
The range of products in this area varies from the conventional sandwich and wrap packs to more innovative concepts of picnic sharing and hybrid foods like lasagne wontons.
The creation of these products was done to match the results of a research into the food-to-go market via a retail analysis project and customer insight.
This centre works together with the GIC at Chicago and Atlanta, a Leeds-based Design Studio, an R&D Centre in Colorado and a testing kitchen facility in Spain’s Igualada.
The food to go range is guided by “PackWorks”, which is a workflow system for management of graphic and design services. This ‘real-time’ communication tool has helped improve project efficiency. Thus, a project that took months to complete can now be done (from a mock-up sample to the final product) within days.