Graphic Packaging is looking to communicate with clients more efficiently through its new Global Innovation Centre for packaging in the UK.
Sourced through Scoop.it from: valdamarkdirect.com
Graphic Packaging Announces Opening of Global Innovation Centre
Graphic Packaging Means Business with New Site
The GIC site will have new production capabilities from the get go. It allows for clients to consult with design & technical teams.
This lets clients benefit from their worldwide expertise and capabilities. Not just local.
Samples can easily be produced here too without the need for long lead times and minimum order quantities. The GIC facilitates for 100% colour mock ups.
No too customers are the same. The new sites will let Graphic Packaging address the evolving needs of their customer base.
They also have a new 3D printer complete with table top heat sealer with cutter feature. This will make production of plastic components easy.
Probably the most interesting aspect of the GIC is the new ‘Delicious’ range. Here GP have 14 carton packaging designs ready made, of which 7 are completely unique to GP.
It features anything from simple sandwich packaging to more innovative designs like picnic sharing packaging and hybrid foods.
These creations have been produced to cater for the findings of the food-to-go report which recently came out. This suggests customers will look for more innovative and quirky packaging to fulfill changing ‘on the go’ eating habits.