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Sainsburys recently conducted a successful recycling initiative trial across the North East of England. Now the scheme is to be rolled out across 520 of its stores nationwide. 

The scheme allows its customers to fully recycle all their flexible plastic packaging items which is currently a problem for local authorities as many kerbside refuse collection services do not commonly accept many formats. 

The new recycling points will be positioned front of store and will allow customers easy access. The goal is to make sustainable choices easier than ever for Sainsbury’s customers offering a trustworthy recycling system that can easily dispose of flexible plastic packaging products. 

Think the usual everyday items that generate packaging waste. Crisp packets, pouch packaging, salad pouches, biscuits and cake wrappers. Despite these being common everyday items over 83% of local authorities do not currently accept these formats for recycling. 

Sainsbury’s Leads Flexible Packaging Recycling Drive

The creators of this initiative hope to significantly reduce the volume of plastic packaging that makes its way to landfill. A recent report from WRAP estimated that a whopping 290,000 tonnes of flexible packaging film waste ended up in landfills during 2019. 

This new recycling system is intended to sync with the retailers own efforts to reduce, replace, reuse and recycle many of the plastic packaging products used in it’s own operations. This dual approach tackles the problem internally whilst making it easier for their customers to recycle in an effective way. 

Sainsbury’s recently joined to the Flexible Plastic Fund. This initiative aims to spread awareness and ensure plastics are properly recycled. It is a little known fact that whilst flexible plastic packaging represent over a fifth of all packaging waste generated by UK citizens only 6% is collected for processing and recycling. 

Making recycling easier for customers has become a key part of Sainsburys strategy to reduce the scourge of single use plastics on the environment. As already mentioned Sainsburys is also looking to reduce the use of plastics in it’s own operations by 50%  by 2025. This makes Sainsburys the first retailer to set itself such ambitious reduction targets. 

The supermarket giant has already achieved some impressive milestones. Plastic bags for loose produce have been completely removed, plastics in the Taste the Difference and SO Organic ranges have reduced by 70% whilst over 297 tonnes of waste packaging has removed form the oceans working in collaboration with Prevented Ocean Plastic to repurposed ocean discarded plastic into plastic packaging for it’s strawberry and fresh fish ranges. 

Read the full article at: www.circularonline.co.uk