According to PCI Films Consulting, Poland showed a remarkable growth rate of 5% in flexible packaging demand during 2014. In contrast, it was a mere 1.4% for Europe as a whole. The European marketplace average was significantly outperformed by other national markets of Romania, the Slovak and Czech Republics, and Turkey.
Overall, the European flexible packaging market is the most mature, though slow growing region worldwide. However, emerging Eastern European market has experienced a growing demand at around 5% per annum until 2014.
This growth was supported, to a large extent, by the rising demands in Russia, Poland and Ukraine. However, with the Ukrainian and Russian economies being hit by recession, the demand for flexible packaging was affected badly.
Poland’s remarkable growth in flexible packaging market is attributed to emphasis on packaged food exports and strong domestic demand. The report of PCI Films Consulting gives the credit of Poland’s robust flexible packaging demand to the high levels of direct investment initiated by multinational food brand owners in the recent years.
Such inward investment were aimed to take advantage of the Polish market’s lower production costs and Eastern Europe’s rising packaged food markets.
Paul Gaster, Director – Flexible Packaging of PCI Films Consulting, told that Poland’s changed flexible packaging needs were supported by its domestic, sophisticated flexible packaging industry.
Some leading names among multinational converters in this league are Constantia and Mondi, Amcor, along with Polish converter Alupol, all of which played significant roles.
Another Major European Trend in Flexible Packaging Demand
PCI’s report identifies changing consumer drinking habits triggering the growing flexible packaging demand for coffee applications. It’s interesting to note that most European markets experienced being largely stable or slowly declining volume of coffee consumption.
Surprisingly, there was a boost in flexible packaging usage, triggered by the newly added-value formats. This positive trend was evident in increased usage of capsule systems and coffee pod using aluminium lids and associated outer bags.
In some national markets, the growing use of VFFS bags of ground beans and coffee also contributed to this rising demand for flexible packaging.
The acceptance of refill bags for instant coffee also played a crucial part in this scenario.
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