Consumers all over the world have started favouring innovative, new-age products such as pouches over traditional metal, glass and paper packaging. With this trend in mind, a new report by Canadean predicts the global flexible food packaging market to reach about 800 billion pack units in 2018.
According to this report, the global retail food markets are estimated to consume as many as 786,095 million units of flexible packaging in 2018.
This prediction shows that flexible packaging is ready to expand its share in the food packaging market by leaps and bounds, touching 53.1% over the next three years.
With the soaring popularity of pioneering flexible food packaging products such as pouches, traditional options such as metal, paper and glass packaging are slowly losing favour amongst their erstwhile patrons. Findings of the Canadean report predict the demand for pouches in the global food market to rise by 2,489 million pack units between 2014 and 2017.
This is a significant increase of 14.9% when considering the total market size of food pouches. Interestingly, metal is predicted to experience the slowest growth in the food packaging market, with a marginal increase of 2.5% CAGR between 2013 and 2018.
Why Pouches are so Popular in the Flexible Food Packaging Market?
Pouches, especially the microwavable ones, will soon replace tinned products. An analyst at Canadean – Kirsty Nolan, said that pouches are both durable and lightweight, which makes storage of products in cupboards easy.
They are also lighter to transport and less prone to being damaged.
For consumers these days having a tight schedule and less time on their hands, these pouches provide an easy solution by packing on-the-go snacks and instant meals. Nolan added that microwavable pouches are almost set to drive tinned ready-meal products out of the market.
She said that the outer plastic layers of these pouches are designed to cool fast while keeping the contents inside hot, which let consumers eat straight from the microwave.
When analysing the rising popularity of pouches in the market, several factors have come to the fore. With no outer packaging and thin plastic walls, they are lightweight and thus reduce the cost of transportation. They feature re-sealable, easy-to-open zips or grooves, making them user-friendly.
By using biodegradable and sustainable materials for their production, these pouches even help minimise waste and conserve the environment. Lastly, with multiple plastic layers, these pouches enhance the shelf-life of the product.
With so many benefits, it’s evident that they will play a crucial role in the growing market share of flexible food packaging market across the globe.
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